The "r4 sdhc
" chronically made gambling equipments such as poker to sell,
lingering out more than a hundred years in the indelicate trade, until Hiroshi
Yamauchi appeared, pitching the principal business to the computer game
consoles. With magazines as the main transmission carrier, "Who Are You" as the
theme, Nintendo launched large-scale ads. It not only got back to the throne of
the lord of the game console but also put the whole game industry to another
extreme, returning simple and joyous times. But the discerning Hiroshi Yamauchi
saw the broad development prospects of the cheap consoles for home televisions
from the temporary downturn of the market.
No matter from which level, the Nintendo Wii cannot compare with the rival
Sony's PS3 (Play Station 3) and Microsoft's Xbox 360, and it even is not the
match for the two’s previous generation products and the more previous models.
Rough image, foolish game, even until now, people think that Wii has nothing
anticipated except for the operation mode. In the past few days, the
advertisement campaign has entered the second stage. New game products were
brought out as the same theme and form, consolidating the brand position of
r4 "to
create the innovator of pop culture".
The advertising campaign, including film advertising, transport advertising,
and selling point advertising, but the core communications carriers of the
overall activities are youth magazines. Depend on huge entertainment resources,
Sony began to relocate its family game market, which had been simple models,
rough screens, and tried to locate games to be a vision feast. His second game
shined his life. When he finished the game script, he never thought that the
hero, "Mario" was actually known in the world, into millions of households. For
"Super Mario Brothers" New Super Mario Bros, for the software's official name,
"Mario" game set off to follow FC United, immediately became the most popular
computer games.
The r4ds
took first batch of this manufacturer's reputation as alphamom, and
through their experience and then the same pattern and then copied to in all
regions in the United States. "Super Mario" and the subsequent follow-up of more
than 100 kinds of Nintendo games show cards, navigate the U.S. entertainment
industry, some people repeatedly exclaimed: Nintendo has brought Japan's
"cultural invasion". It is anticipated that, after a large number of U.S.
households have a Wii, the players were due to over-investment, leaving many
remote controllers from flying out of the hands and hit TVs. The U.S. media
reported these game accidents wantonly during the Christmas holidays, the
Associated Press writes the first sentence in telecommunications like this: "Wii
is a dangerous machine." This game looks very simple and almost has no
innovations on technology, but its very attractive and become popular all over
the country.
Workers thought the children to work of creation is spontaneously one kind of
affirmation, it proved successful. So, more and more people begin to fall in
love with Wii, which is full of simple fun, and begin to look for Wii, which is
whole family entertainment, and suit to young and old. Not high advertising
spending wining a huge response, Nintendo has set an example of magazine
marketing.